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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.
B) Source stock photos that would imply strong organizational diversity.
C) Define what the organization wants to achieve through their diversity, equity, and inclusion program.
D) Collect information about the organization's diversity practices and metrics and share with employees.

2. Which step should come FIRST when developing a communication strategy?

A) Determining the goals and objectives of the communication strategy
B) An analysis of the business environment and the needs of the organization
C) Identifying the key messages to communicate to audiences
D) Planning the measurement approach to demonstrate impact

3. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Delay any communication until legal counsel confirms there is no obligation to disclose
B) Recommend disclosure only if customers or media raise concerns
C) Advise transparent communication to affected stakeholders, proportionate to the issue
D) Follow leadership's direction since the issue is minor and unlikely to escalate

4. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective, long-term response to the criticism?

A) Demonstrate to stakeholders how their concerns are being addressed and employing multiple feedback methods.
B) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
C) Aggressively push back against criticism.
D) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

5. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication strategy
B) Planning process
C) Business objective
D) Communication tactics

Solutions: