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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A new data extension named "Orders" contains order dat
a. One row is recorded for each customer's order. Customers can place multiple orders. The data extension Orders relates to other data extensions. The data extension Orders contains the following fields:
OrderNumber: a unique alphanumeric order number
customerID: a numeric customer identification number
OrderDate: the system date and time for the order
Instructions: an optional alphanumeric string that contains customer delivery notes. Which statement accurately reflects the configuration of the Orders Data Extension?

A) The OrderNumber field will be a Number data type field
B) OrderNumber will be used as the Primary Key
C) CustomerID will be used as the Primary Key
D) All fields in the data extension are nullable

2. Which send process can use Sender Profiles? (Choose 3)

A) Simple Automated Sends
B) User-Initiated Sends
C) Triggered Sends
D) Guided Sends
E) Test Sends

3. Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers

A) Send generic content to appeal to all audiences.
B) Use subscriber data to dynamically populate email content.
C) Send multiple emails a day to keep the brand top of mind.
D) Set cadence expectations up front with subscribers.

4. Why do consumers prefer email marketing? (Choose 3)

A) Put the consumer in control
B) Customers can manage preferences and unsubscribes.
C) Consumers trust brands to respect their preferences.
D) Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.

5. A marketer wants to delete subscribers from a data extension if the records are older than 30 days. How should the marketer accomplish this task?

A) Set a reminder In the Campaign Calendar each day to manually delete the records from the data extension.
B) Use the Import Activity in Automation Studio and select the delete records option for the specified timeframe.
C) Use the Mass Delete Wizard to automatically delete any records older than 30 days from the eata extension.
D) Set Data Retention in the Properties of the data extension to delete records older than 30 days.

Solutions: