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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) Filtered data extension
B) Data Filter
C) SQL Query

2. Northern trail Outfitters recently purchasedstock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult.
Which solution should make locating appropriate images easier?

A) Select categories and content type from the import dropdown when importing images.
B) Import a metadata tag index for the stock art so the images are searchable
C) Configure Eastern Content Tagging to automatically tag stock art.

3. Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A) Give emails unique names so they are easier to find in the tracking sends tab.
B) Remove old tracking results on a regular basis to declutter the results list.
C) Create folders in My Tracking and select where to send results when sending an email.

4. A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience.
Which steps should be configured within Automation Studio to accomplish this?

A) Tracking Extract > Import Activity > SQL Activity
B) Tracking Extract > Import Activity > Data Extension Extract
C) Tracking Extract > File Transfer > Import Activity

5. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?

A) Add the subscriber to the auto-suppression list.
B) Use the complaint exclusion list on future sends.
C) Delete the subscriber from All Subscribers

Solutions: