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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You've created a Facebook pixel for your client through Business Manager Account. You have a role of Ad Account admin and were added to your client's Business Manager accounts.
You need to give access to your Community Manager so that they can start running remarketing campaigns.
How do request access for your Community Manager to the pixel?
(Select two that apply)
Choose ALL answers that apply.

A) You add your Community Manager as Admin to your client's Business Manager
B) You need to assign the ad account to your client's pixel.
C) You add your Community Manager as Analyst to your client's Ad Account.
D) You create a new Facebook pixel on your Business Manager
E) You need to make sure your community manager has the correct access level on your client's ad account.
F) Your community manager should have access to all the tools since he is an analyst in your client's add account.

2. Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

A) Debatable social issues
B) Tragedy and conflict
C) Dating
D) Mature
E) Gambling

3. The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

A) You should use auction buying option and set frequency between 1-2 per week.
B) You should use reach and frequency buying option and set frequency between 5-6 per week.
C) You should build a custom audience based on people interested in rock.
D) You should build a core audience based on people interested in rock related topics.
E) You should use reach and frequency buying option and set frequency between 1-2 per week.

4. Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A) Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
B) Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
C) Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
D) Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.

5. You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

A) You should change the interests in the audience completely.
B) You need to expand your audience to people older than 26 years old.
C) Each country should have its own audience and ad set.
D) You should invest more money and increase your budget.
E) You need to split the ad sets into different campaigns.

Solutions: