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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. Where should the communication manager be looking to apply best practices in data analytics as a support to their work?

A) In placing an economic value on its communication output
B) To demonstrate to leaders that the communication manager uses best practices
C) In aggregating and evaluating the reach and visibility of its communication output
D) In aggregating and interpreting the behavior and communication channels for its relevant audiences

2. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
B) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
C) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
D) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.

3. A company's communication manager has noticed an increasing volume of criticism on social media regarding the company's corporate social responsibility initiatives being self-serving and hypocritical. Which action should be taken by the communication manager when developing the MOST effective long-term response to the criticism?

A) Invite and sustain proactive dialogue with stakeholders in order to involve them in corporate social responsibility efforts.
B) Demonstrate to stakeholders how their concerns are being addressed and employ multiple feedback methods.
C) Aggressively push back against criticism.
D) Issue a continuous stream of press releases underscoring the benefits of the corporate social responsibility initiatives.

4. A local sports team has received a request from the media regarding the arrest of one of its players on a domestic dispute charge. A local television reporter has contacted the team's communication manager and shared that they plan to report the accusation on the next newscast in one hour. Which of the following should be the communication manager's FIRST response?

A) Draft a written response, watch the broadcast to confirm exactly what is reported, and then edit and send the response before the story is broadcast again.
B) Apologize promptly and explain what the team has done to address domestic violence in the past, along with resources available to team members.
C) Stay calm, ask what the reporter has heard and gather as much information as possible, and ask for time to investigate with a promise to call back within an agreed-upon timeframe.
D) Remind the reporter that everyone is innocent until proven guilty and the team's attorney will call the station manager about holding the story.

5. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Preference of project sponsor
B) Psychographics of stakeholders
C) Alignment to business objective
D) Alignment with company brand

Solutions: