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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. NorthernTrail Outfitters (NTO) wants to improve the accessibility of its email design.
Which best practice should NTO employ?

A) Reduce line spacing to fit more content on the screen and reduce scrolling.
B) Remove role="presentation" from layout tables to support assistive technologies.
C) Increase the font size (over 16pt) to make the content easier to read.

2. A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A) Withdraw email approval.
B) Unshare the email.
C) Cancel send using email.

3. Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Frequency
B) Einstein Engagement Scoring
C) Einstein Messaging Insight

4. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Overwrite
B) Add and Update
C) Append

5. An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A) Einstein Engagement Frequency
B) Send Throttling
C) Sender Authentication Package

Solutions: