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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

A) $10,000
B) $12,500
C) $11,500

2. Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

A) Generate Lead
B) Complete Registration
C) View Content

3. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build lookalike audiences from people who have initiated checkout process and add to cart events.
B) You should build similar audiences based on people who have visited the website to the main landing page of the product.
C) You should build lookalike audiences from all of the website visitors.
D) You should build lookalike audiences from people who have made purchases.

4. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A) Lead
B) Add to Cart
C) Purchase Event
D) Complete Registration
E) Add Payment Info
F) View Content

5. You've been working on a reach and frequency campaign for your client.
You launch the campaign at 8 AM. It's 3 PM, and you realize you need to change your audience.
How can you fix this?
Choose only ONE best answer.

A) You need to cancel current ad set and launch a new ad set with the fix.
B) You can go into the ad-set and just change the audience.
C) You need to build a new ad-set with the different audience.

Solutions: