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| Section | Weight | Objectives |
|---|---|---|
| Member Management | 20% | - Configure member tiers and benefits - Manage member enrollment and registration - Implement member lifecycle stages - Create and manage loyalty program members |
| Points and Rewards Management | 20% | - Configure reward types and catalogs - Implement point expiration and adjustment rules - Manage loyalty currency (points) operations - Process point transactions (earning, redeeming, adjusting) |
| Loyalty Program Configuration | 25% | - Design tier structures and qualification criteria - Set up loyalty programs, rules, and promotions - Implement program mechanics and journey milestones - Configure earning and redemption rules |
| Partner Management | 10% | - Set up partner earning and redemption rules - Configure loyalty partners and relationships - Manage partner program participation |
| Loyalty Management Fundamentals | 15% | - Explain loyalty program types and structures - Identify key business outcomes loyalty management drives - Describe the core concepts of loyalty management |
| Analytics and Reporting | 10% | - Use Loyalty Management reporting features - Monitor loyalty metrics and KPIs - Analyze member engagement and program performance |
Question 1
An administrator need to analyze the performance of the Loyalty Program.
What Loyalty Analyze permission does a System Administrator need to set up a customized?
A. Data pipeline user
B. CLAAnalytics base admin
C. Loyalty Analytics User
D. CRM Analytics User
Question 2
A company has decided to use Loyalty Management for customer retention, which will lead to increased revenue. Based on market research, the company decided to make the points available for its Loyalty Program Members after the return period of 14 days is over.
What is the best solution to meet the company's business requirements?
A. Enable Pending Points
B. Enable Deferred Points
C. Install App Exchange
D. Enable Escrow Points
Question 3
Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?
A. Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
B. Install and configure Salesforce Marketing Cloud Contacts Connection
C. Design Datasets with Dataflows and the Dataset Builder
D. Install and configure Marketing Cloud Connect to integrate with Loyalty Management
Question 4
Northern Trail Outfitters an online clothing store has recently enabled the Loyalty Program. Which objects count toward data storage capacity?
A. Person Account, Loyalty Ledgers, Cases, Loyalty Program Currency
B. Person Account, Email Messages, Transaction Journals, Loyalty Member Currency
C. Person Account, Orders, Loyalty Program Members, Transaction Journals
D. Person Account, Loyalty Member Tier, Orders, Loyalty Program Members
Question 5
A Loyalty Manager would like to set up an email-send process in Salesforce Marketing Cloud (SMC) that needs to inform the member via email immediately once a tier change has been applied. The company is using Marketing Cloud Connect.
A solution was proposed to draft a design using a journey process to send the notification email and a new custom object named "Member TierUpdate_ c" that stores the members that are qualified for a tier upgrade.
Which data source options within the journey should a Consultant use to fulfill this design?
A. "Salesforce Data" as the Entry Source, "Loyalty ProgramMember" object as the datasource
B. "Salesforce Data" as the Entry Source, "LoyaltyMember Tier"
C. "Data-Extension" as the Entry Source, "LoyaltyProgramTier"
D. "Salesforce Data" as the Entry Source, "Contact" object as the data-source
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: D | Question 4 Answer: C | Question 5 Answer: B |
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