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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on the customer lifecycle.
B) Classify user actions based on products and offerings.
C) Classify user actions based on broad categories.
D) Classify user actions based on popularity of products.

2. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Site Side Optimization
B) Prospecting
C) Media validation
D) Frequency capping

3. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 8
B) 3
C) 6
D) 4

4. A client has a use case to make significant changes to their taxonomy on an ongoing basis. Which is the correct approach?

A) Use the Self-Classification Category and Rule APIs to make updates to their Self-Classification Taxonomy.
B) Use the Self-Classification Category and Rule APIs to make updates to their Managed Taxonomy.
C) Use Taxonomy Management in the Partner User Interface.
D) Submit Taxonomy Maintenance requests to My Oracle Support.

5. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) Only the client is allowed to store the ID mapping table.
B) Both BlueKai and the client can store the ID mapping tables in their systems.
C) Only BlueKai can store the ID mapping table.
D) BlueKai DMP can store the ID map table.
E) The client cannot store the ID mapping table in their system.
F) The client can store the ID mapping table in their system.

Solutions: