Skills measured

• Create and manage marketing emails (5-10%)
• Configure Dynamics 365 Customer Voice (10-15%)
• Create and manage marketing forms and pages (10-15%)
• Configure marketing applications (20-25%)
• Manage customer journeys (10-15%)
• Manage leads, contacts, and accounts (5-10%)
• Manage segments and lists (10-15%)
• Manage events and webinars (10-15%)

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Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Microsoft is dedicated to helping the candidates with their preparation by offering them various tools. There are several learning paths available on the official website, such as:

Learning Path 1

Microsoft offers the course titled “Set up Dynamics 365 Marketing and Configure Advanced Settings.” To complete this training, one needs to have a deep understanding of the navigation in Dynamic 365. Through this learning path, the individuals will be able to gain command of a number of tasks including:

• Reviewing domain authentications, GDPR, and best practices in Dynamics 365 Marketing
• Setting up and managing Dynamics 365 Marketing
• Advanced configuration for Dynamics 365 Marketing

Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

• Define default matching strategies
• Configure event settings
• Manage keywords for images for an organization
• Configure settings for landing pages
• Configure Customer Insights synchronization
• Configure quota limits
• Configure the privacy banner
• Configure Marketing Business Units
• Verify organization and business management settings
• Create templates
• Configure Campaign & Materials Approval Workflow
• Configure data protection tools

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

• Create and manage segments
• Determine segment type
• Configure dynamic segments using Designer, Flow, or Query
• Create market segments
• Combine segments using union, exclude, or intersect logic

Create and manage subscription centers and lists

• Create and manage Subscription Center
• Determine usage scenarios for subscription lists
• Create a segment based on a subscription list
• Add a subscription list or lists to a form
• Create a subscription list

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

• Embed a form on an external website
• Determine which marketing form type to use
• Create new fields to add to marketing forms
• Enable prefilling for forms
• Create a marketing form using a template
• Determine form requirements and limitations

Create and manage marketing pages

• Create a marketing page using a template
• Publish a marketing page
• Customize a marketing page
• Add form blocks to marketing pages
• Configure Personalized Landing Pages
• Determine which marketing page type to use
• Implement dedicated marketing page blocks
• Preview and validate marketing pages
• Create and use dynamic test links

4. Manage leads (10-15%)

Create and manage leads

• Create leads manually or automatically
• Create and manage leads and lead segments through parent contacts/accounts
• Synchronize leads from LinkedIn by using the LinkedIn connector
• Create and manage leads through social content

Create and assess sales readiness

• Create and manage Lead Scoring Models
• Create explicit and implicit scoring conditions
• Configure thresholds
• Create compound conditions
• Set up condition models

5. Create and manage marketing emails (10-15%)

Create email messages

• Define mandatory fields
• Integrate marketing pages with marketing emails
• Create an email message
• Add dynamic content to email messages
• Create A/B Emails
• Send messages through send now

Publish and manage email messages

• Preview and test dynamic messages
• Validate and publish messages
• Edit Go live emails

6. Manage customer journeys (15-20%)

Create customer journeys

• Implement activity and launch workflow options
• Determine template types
• Implement targets
• Set up a customer journey
• Implement flow control for customer journeys
• Implement content types

Publish and manage customer journeys

• Validate and publish a customer journey
• Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

• Create an event team
• Set up agendas, including internal and external tracks
• Manage speakers, registration, waitlists, and attendees
• Manage vendors, logistics, and accommodations
• Manage Event Forms

Create and manage webinars

• Determine webinar types
• Configure webinar options

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

• Implement workflow conditional logic for survey actions
• Determine respondent types
• Configure response routing
• Identify survey question types
• Preview and test surveys
• Publish surveys for customer journeys

Manage Customer Insights

• Gather and summarize survey results
• Analyze contact insights
• Analyze segment insights
• Analyze customer journey insights
• Analyze marketing form insights
• Analyze marketing page insights
• Analyze redirect URL insights
• Analyze lead insights
• Analyze email insights
• Analyze lead scoring model insights
• Determine report types
• Analyze contacts' responses in Excel
• Analyze website insights

Microsoft MB-220 Exam Syllabus Topics: